Take a look at Monzo’s pitch deck from 2017
Beginning life in 2015, Monzo has attempted to modernise banking and has skyrocketed in popularity with over 2.5 million people using their signature hot coral cards.
At Raising Partners, we’ve taken a look back over Monzo’s 2017 pitch deck, highlighting its successes and shortcomings.
So what did we think?
Overall, the structure of the deck is sound – it gets straight to the point, telling us what Monzo is and its mission. When putting together a pitch deck, it’s critical that investors know who you are and what you do right from the get go. Here Monzo have hit the nail on the head. The flow of the deck tells a story, cleverly building excitement to make the reader think “I want in on this” at the end of every page.
The team information on slide 7 really stands out for us – the experience of Monzo’s team and the strength of their current investors is what sells this deck. Starting a bank is a huge, daunting task which comes with a lot of regulations and a lot of risk. By showcasing the experience and knowledge of the people running the show at Monzo, this slide focuses on removing the risks associated with their proposition. Ultimately, investors are investing in the team.
What’s missing? The deck is very light on financial information. In fact, there aren’t any financials at all other than one slide on “How Monzo will Make Money”, which we would have inserted sooner in the deck. Unless you are crowdfunding and willing to provide further financial overviews and information, we’d recommend at least including your historical and forecasted P&L for the next 3 years as well as an explanation as to how you arrived at your valuation and your plan for exit and investor returns.
When content scheduling platform Buffer came to the fore in 2010, co-founders Joel Gasgoigne and Leo Widrich were anticipating the need for such an app within businesses.
The full Pitch Deck is unavailable to the public and looking at what we do have, it wouldn’t pass the gatekeeper today as it was created nearly 7 years ago! That being said, there is one slide that is particularly good that we would like to give our analysis.
With all the recent hype surrounding successful Crowdcube campaigns, it’s easy to assume that crowdfunding is the easy route to raising investment. Cut through the noise however, and you’ll find that the latest statistics consistently show that 50% of small businesses fail in the first four years. If raising funds were so straightforward, surely these figures would be drastically lower?
With AirBnB set to go public this year, it seems like now is a good time to revisit the accommodation giant’s Pitch Deck from 2008. Fast-forward a decade to 2018 and AirBnB was making over $1 billion dollars in revenue and it’s estimated that this figure will increase to $8.5billion by 2020.
Back in 2008 however, CEO Brian Chesky was projecting a much smaller figure of $200 million by 2011. Their Pitch Deck was convincing enough to raise the investment they needed, and they received over $2 billion dollars in venture funding in a combination of 7 rounds of capital.
Have a read and see what you think!
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Raising Partners is an innovative investment consultancy which partners with businesses of all sizes to secure investment through angel networks, VCs and crowdfunding.
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We provide a comprehensive service for entrepreneurs, start-ups or established businesses looking to raise equity investment. We work with companies to deliver a tailored level of service with our typical project timeline ranging between four and six months.
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