How to prepare for your (online) investor pitch
Many investors are still open to hearing pitches, meaning that they're going digital! See our tips on how to maintain professionalism whilst pitching via video call
How to prepare for your (online) investor pitch

We’ve been in touch with lots of the investors we work with over the last few weeks – see our article on adapting your investment strategy or our social feeds for the positive comments we’ve received – they are continuing to request pitch decks, and following that, asking for online pitch meetings. We thought we’d share some of our tips on how to nail your pitch, even when you’re not able to be there in person.

Send your presentation across prior to the call

As much as is possible, treat this as a face to face pitch. Investors like to prepare their questions and you should allow for this. By sending your pitch in advance you can also invite investors to send you their questions in advance too which will enabling you to prepare an agenda.

Be honest!

Although you should be positive and upbeat, there’s no harm in a dose of reality during the initial niceties and throughout, these are unprecedented times for everyone! Any areas you attempt to gloss over will inevitably be the ones investors want to delve deeper into.

Make sure the tech is working!

No one wants subpar WiFi to interrupt the flow of the conversation / pitch.

Limit those involved

A rapport between multiple founders / team members that might have played out nicely in-person is not going to translate as well on a conference call. Less may well be more.

Maintain professionalism

Dress as you would if you were meeting face to face. Whilst pyjamas might suffice for certain conference calls, this isn’t going to be one of them.

We’d love to know your tips for pitching online in the comments below. If you’d like to hear more insight and feedback on your specific company, why not join us for our online Funding Summit taking place 28 April? £10 from every ticket sold will go to NHS Charities COVID-19 crisis fund – we’d love to see you there!

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