Sector: Retail / Artificial Intelligence
Services: Investor Readiness, Crowdfunding Management, Investor Introductions
Thread makes it easy for men to dress well by recommending the perfect clothes for each person. They combine expert stylists with powerful AI to simplify shopping.
The company was growing quickly with over 1 million users and looking to leverage their network by turning their customers into investors.
Springboarding on the back of their $22m Series B investment from H&M and Balderton, the team asked Raising Partners to work with them on securing investment for the remainder of the round, crowdfunding readiness and management.
We provided end-to-end support for the entire fundraise from introducing new investors to the opportunity, to the bespoke curation of the all-important crowdfunding-specific assets, namely the campaign video, investor deck, investor testimonials, pitch page and investor communications.
We also acted as an ongoing strategic advisor between the platform and the team to ensure the smooth handling of all investment-related processes. E.g. legal documentation, due diligence and completions.
This was the first time the ‘crowd’ could invest on the same financial terms as professional investors, including H&M & Beringea.