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CASE STUDY

End-to-end support for an entire fundraise

Poppy's Picnic founder and schnauzer

Sector: Retail / FMCG

Services: Investor Readiness, Crowdfunding Management, Investor Introductions

Summary

Managed
crowdfunding
campaign

Poppy’s Picnic produces fresh raw dog food, handmade in the heart of Wiltshire, using quality local ingredients. The subscription based business is disrupting the £2.6bn pet food industry in the UK.

We leveraged the team’s successful appearance on BBC’s Dragon’s Den by launching an equity crowdfunding campaign to coincide with the show airing on prime-time television.

610

Investors

£576,810

Raised

30

Days

IMPACT

After appearing on Dragon’s Den and receiving an offer of investment from Deborah Meaden, we worked with Poppy’s Picnic to raise £576,810 from 601 investors.

ACTION
OUTCOME

Successful investment
strategy and asset production

We provided end-to-end support for the entire fundraise working closely with the team on designing an effective investment strategy to raise the capital required to grow the business.

We worked closely with the team to produce all of the crowdfunding campaign and investor assets including pitch deck, video and investor communications and supported the team every step of the way until the round closed.

Poppy's Picnic Dylan Watkins and Miniature Schnauzer on Dragon's Den Poppy's Picnic Real Dog Food for Real Dogs
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