Comprehensive fundraising support

Biscuit Tin Header

Sector: Technology

Services: Investment Strategy, Investor Readiness, Investor Introductions


Sheila’s mission was simple. To find a solution to remove hassle and stress when someone close passes away.

Founded in 2020, Sheila Hogan created Biscuit Tin after the death of her parents, which saw her sort through all their important documents, notes and photos which they kept in a biscuit tin.

Digital legacy is a new and growing market, expected to reach a value of approximately $35 billion (£26bn) worldwide over the next five years.

“The end-of-life process has become complicated and stressful as a result of the shift from an analogue to a digital world. Digital legacy planning is set to replace more traditional and outdated practises, and we want to be at the forefront of this in the UK,” said Sheila Hogan.

Biscuit Tin approached Raising Partners with a clear vision for future growth but with one key component missing – the investment to execute. Sheila needed a team she could rely on to make her vision a reality and connect her with the right investors as well as work with her on the all-important investment assets, financial model and pitch.


Fully-managed fundraising project

The Raising Partners team worked closely with the Biscuit Tin team and Board of Advisors on a fully-managed end-to-end fundraising project.

With backing from Scottish Enterprise’s Investor Readiness Grant, we started by building a comprehensive financial model and investor-focused pitch deck to articulate the size of the investment opportunity and potential for future growth.

We then approached a targeted group of investors who rely on Raising Partners for deal-flow and were also a fit with the Biscuit Tin values, ethos and vision. We were with Sheila every step of the way, from first pitch, to due diligence, legals and closing the round. We even fitted in a pitch to the Dragons on BBC One’s Dragons’ Den!


Together we raised £300,000 from Velocity Investment and Scottish Enterprise through introductions from Raising Partners as well as appearing on series 19 of Dragons’ Den.

Biscuit Tin investment Deck