When content scheduling platform Buffer came to the fore in 2010, co-founders Joel Gasgoigne and Leo Widrich were anticipating the need for such an app within businesses. However, 88% of investors they visited during this time did not have the same vision for the brand, refusing to finance their business.
Fast forward to 2019 and the VC’s that did invest in 2010 and later in 2013 are revelling in the fact that that Buffer now has more than 4.5 million registered users and over $16 million dollars in annual revenue.
The full Pitch Deck is unavailable to the public and looking at what we do have, it wouldn’t pass the gatekeeper today. That being said, there is one slide in particular that we would like to give our analysis.
The Competitive Landscape slide is a great example of how you should be viewing the market and clearly articulates where Buffer sits within the market to investors. Having the slide presented as an info graphic allows for better identification of where the business fills a gap and crucially, highlights product validation. Along with a compelling story and presentation, talking comfortably about sales and market projections can be make or break when it comes to getting funded.