Check out the best slide from Buffer’s pitch deck in 2013
Buffer was founded in 2010 and has received over $3 Million in venture funding
When content scheduling platform Buffer came to the fore in 2010, co-founders Joel Gasgoigne and Leo Widrich were anticipating the need for such an app within businesses. However, 88% of investors they visited during this time did not have the same vision for the brand, refusing to finance their business.
Fast forward to 2019 and the VC’s that did invest in 2010 and later in 2013 are revelling in the fact that that Buffer now has more than 4.5 million registered users and over $16 million dollars in annual revenue.
The full Pitch Deck is unavailable to the public and looking at what we do have, it wouldn’t pass the gatekeeper today. That being said, there is one slide in particular that we would like to give our analysis.
The Competitive Landscape slide is a great example of how you should be viewing the market and clearly articulates where Buffer sits within the market to investors. Having the slide presented as an info graphic allows for better identification of where the business fills a gap and crucially, highlights product validation. Along with a compelling story and presentation, talking comfortably about sales and market projections can be make or break when it comes to getting funded.
With all the recent hype surrounding successful Crowdcube campaigns, it’s easy to assume that crowdfunding is the easy route to raising investment. Cut through the noise however, and you’ll find that the latest statistics consistently show that 50% of small businesses fail in the first four years. If raising funds were so straightforward, surely these figures would be drastically lower?
With AirBnB set to go public this year, it seems like now is a good time to revisit the accommodation giant’s Pitch Deck from 2008. Fast-forward a decade to 2018 and AirBnB was making over $1 billion dollars in revenue and it’s estimated that this figure will increase to $8.5billion by 2020.
Back in 2008 however, CEO Brian Chesky was projecting a much smaller figure of $200 million by 2011. Their Pitch Deck was convincing enough to raise the investment they needed, and they received over $2 billion dollars in venture funding in a combination of 7 rounds of capital.
Have a read and see what you think!
At Raising Partners, we know the challenges that face every business, regardless of its industry, as well as appreciating the burden of responsibility that an entrepreneur comes up against. The untold truth about entrepreneurship is that it is a balance between many skills and abilities and can, at times, be a numbers game.
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Raising Partners is an innovative investment consultancy which partners with businesses of all sizes to secure investment through angel networks, VCs and crowdfunding.
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